Every day, there is new content coming your way. These produced materials, particularly news, can significantly affect the way you live and run your life. Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that … Read more
Instagram is a top media platform that is employed to build a relationship with brands and users. The visual-first social medium has over 2 billion active monthly users From its inception in 2010, it has evolved today into a full-on marketing channel. Small as well as industry tycoons use it to drive traffic, generate leads … Read more
Hello there, ✋ After changing the bird logo to doge in the web version, Elon Musk did the most typical Musk thing ever. It is official that Twitter Inc no longer exists and is now merged with X Corp. Meanwhile, the ceaseless talk about AutoGPT and new AI tools are some other things that have kept the netizens glued … Read more
Instagram Stories have become a raging phenomenon. And that’s because everyone on Instagram loves to view Stories. Thanks to their authenticity, interactivity, creative expression, and transient nature, these Stories are highly appealing to all Instagram users. Statistics reveal that 70% of Instagram users watch stories every day. In other words, the daily active users of … Read more
You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. That means a couple of negative reviews can actually be a potential reason for lesser lead generation. Despite the risk, over 70% of businesses don’t reply to negative reviews. These unresponded snippets float around and become a … Read more
Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can call it the Most Valuable Player i.e. the MVP of the marketing … Read more
Ever had a chance to see brands pouring love on posts that mentioned them? Unless you are just starting out, who has the time to dig out social mentions of their brand? Almost nobody! But that shouldn’t stop you from carrying on this crucial endeavor. There are tons of benefits to tracking social mentions and … Read more
Hello there, ✋ Starting from the Oscar talk to TikTok ban rumors, the last couple of weeks were eventful for every marketer. We also saw the rise of GPT-4 and Google Bard’s disappointing launch. With every passing day, you hardly know when you will be forced to pivot from your existing marketing strategy. That’s why … Read more
The human brain has developed complex neural systems to process visual information. Research shows that around 55% of the brain’s cortex is devoted to visual processing. That’s compared to 11% for somatosensory and 3% for auditory processing. That explains why visuals are so important in the marketing process. They allow marketers to create highly engaging … Read more
Social media marketing gives brands the opportunity to build awareness and trust with their ideal audiences. But if they know how to use their profiles well, they can also move beyond demand generation and begin using lead generation tactics to nurture prospects at the middle and bottom of the funnel. Over time, these strategies can … Read more