Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? And then your phone might buzz with notifications as the post goes viral. Small businesses are not immune to bad ratings and reviews. A similar analogy follows in the enterprise sector. However, enterprises may have a … Read more
Hello there, ✋ Social media marketers are sweating hard! While the summer is getting hotter, the actual steaming reason is the number of important dates in May asking for your devoted attention. And that’s why we are here to give you all the inside scoop. From the big-fat Royal Coronation to the upcoming Cannes Film … Read more
Let’s not pretend anymore. Creating content is tough, even when you know your target audience and customer segment in and out. You reach a saturation point when it comes to topics you need to cover and talk about on your website and social forums. But did you ever wonder how the best industry leaders always … Read more
Instagram has a massive user base of over 1 billion, of which 90% follow at least one business account. Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. A recent survey reveals Instagram is the “#1 … Read more
Towards the beginning of Feb 2023, Elon Musk’s owned Twitter stirred the internet with a life-changing announcement. Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. Several third-party tools and individual developers could leverage these to build automated solutions and side projects. … Read more
A sound social media listening practice is essential to every brand or business. It can help with reputation management, brand health, customer service, SEO, and market research. Most importantly, it helps brands truly understand and connect with their audiences and customers. We’d go as far as saying that a good social listening practice is the … Read more
I bet you will agree that tracking multiple campaigns on different social media platforms is tough. You need to stab each strategy and monitor their efficacies. Imagine the wrath of your client if you fail to respond to the ROI figures from the last fall campaign. Being a marketer, you can’t afford to play sneaky. … Read more
Hello there, ✋ April was unbearably hot for many reasons! The past few weeks have been full of drama and much-awaited updates, and we have all the details you need. Firstly, the Coachella music festival has been making headlines for all the right reasons. Our team has been following the story closely, and we have … Read more
The popularity of video content has significantly grown over the past few years. They are easy to go through, convey the message quickly, and have all the bells and whistles to attract viewers. When we talk about video content, there is no bigger platform than YouTube. With 2.6 billion monthly active users, it is also … Read more
The popularity of social media contests keeps increasing, with brands using them for a range of purposes. From driving website traffic to increasing social media following, contests and giveaways are among the most successful social media marketing strategies for companies to meet their objectives. Especially when it comes to lead generation, contests offer you a … Read more