Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads, TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization. In this ever-scrolling world, optimizing content on this platform is more … Read more
If you’re a social media marketer , you’re probably searching for a replacement tool for Topsy. Apple recently shut down Topsy, two years after they purchased it for $200 million..
The growth and rise of TikTok as a social media platform have been astonishing. As reported on App Annie, for the first time users spent more time on TikTok than on Facebook in terms of app usage. The time spent on TikTok is up 325% year-over-year, proving that the rate at which it grew over … Read more
Social media, while certainly still behind organic search, is now the fastest growing content distribution channel around the world. Over the years, this great shift means that much of the news we consume is being found thanks to the various social channels available to us.
Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59 billion people, social networking sites are a goldmine of sales and marketing opportunities. They can: Humanize your brand Enhance visibility and brand awareness Establish your brand as an industry expert … Read more
You have great products and an excellent marketing and sales team. You know who your competitors are. You may even monitor them regularly. But is that enough? Are you benchmarking them diligently to assess how you stack up to your competition? To be successful, you must outperform your competitors at every business touchpoint. For that, … Read more
Latest Social Media Updates ?️ 1. You can now edit your messages on Instagram for up to 15 minutes after sending them. So, if you spot some embarrassing typos or errors in your message, you no longer have to panic! 2. TikTok will soon be available for beta testing on Apple Vision Pro. You didn’t see that coming, did you? … Read more
Halloween adornments are beginning to pop up, and Mariah Carey’s Christmas album has already hit the shelves – a clear indication that the festive season is fast approaching. This holiday period usually spans from early October through the end of January in the following year. Shoppers are in a fervor of purchasing due to the … Read more
Social media with almost 4.6 million people, is poised to become the most important resource for data insights that help businesses grow. That’s why using social media analytics tools has become indispensable for crushing brand competition and building an engaged social media audience. Learning about your competitors’ social media performance helps you identify your brand’s … Read more
By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. In four years’ time, that number is projected to hit almost 6 billion. This represents an enormous pool of customers waiting to be engaged. But wait – before you get too carried away, you … Read more