Social Listening Examples

Samsung’s Social Media Strategy: Widespread Reach With Curated Content

For the sheer size of their range, very few companies stand a chance in front of Samsung.  The Samsung Group conglomerate has dozens of affiliate companies under its banner. But the star player is Samsung Electronics, producer of their industry-leading TVs, smart gadgets, and mobile phones, most well known among which are the Samsung Galaxy … Read more

Best time to post on Twitter

How To Make A Reel On Instagram In 4 Easy Steps

Instagram Reels can be your ticket to grabbing attention and boosting followers.  With the likes of Khaby and Lionel Messi breaking records for views and likes respectively, this Instagram feature is giving TikTok a run for its money. Khaby’s 289 million views and Messi’s record-breaking over 24 million likes on a single Reel are a … Read more

How To Calculate Follower Growth Rate For Instagram?

When tracking any social media metric, it’s best to think in terms of rates and percentages rather than raw numbers. Rather than tracking the raw number of social media followers you’ve gained or lost, tracking your follower growth rate is much better. Before we jump into follower growth rate calculators, let’s look at exactly what … Read more

Free Social Media Strategy Template For 2024 [+ 5 Brand Examples]

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy … Read more

5 Ways To Leverage Employee Testimonials For Employer Branding

People trust people, not faceless corporations. Think about that the next time you’re preparing yet another polished marketing campaign to attract potential employees. And while traditional branding is important, it is the voices of your employees that really make a difference.  In this article, we’ll explore the power of employee testimonials and show you how … Read more

How To Use Instagram Collab Posts To Boost Engagement

With 90% of Instagram users following at least one brand there, do we need to say more about the platform’s importance in building a successful business? What we do need to talk about is how you can optimize your efforts with Instagram’s special features like collab posts to maintain relevance and engagement.  Released in 2021, … Read more