With more than 600 million active users, Twitter provides unparalleled opportunities for brands to: However, only 30% of social marketers feel confident in the platform’s ROI, indicating a need for Twitter monitoring tools that can provide actionable insights and demonstrate value of the platform. Source These tools enable marketers to gain real-time insights, monitor brand … Read more
Twitter is a renowned microblogging social media platform that has been a preferred choice for brands to stay connected with their respective target audiences. Businesses worldwide use Twitter to engage their current and potential customers by sharing the latest updates about the solutions they offer and other relevant information. Twitter’s acquisition and rebranding may have … Read more
YouTube is one of the best places to make it big as a creator or a business. Video is the most engaging type of content, as it presents visual elements, storytelling, and other components that are more difficult to replicate in text and audio-based content. However, videos also take the most time to produce. You … Read more
Twitter is among the top social media platforms, with around 400 million users. A plethora of them actively share information, trending content, and so much more on a daily basis. Brands use Twitter marketing to bring in engagement, authentication, humour, and brand awareness. Some of the best things about using Twitter for marketing purposes are: … Read more
Twitter has always been a challenging platform for businesses. While businesses love having instant access to their customers and brand mentions, you can invest hours, days, weeks, and even years into the platform without having a sense of the ROI generated from Twitter. We all know social engagement is important for brands, but how do … Read more
What is the optimal social media post length? If you’re going to be posting actively on social media, you should try to make the most out of it. Every social media platform has its own ideal post length that is most likely to resonate with users. What is the ideal Facebook post length? The ideal … Read more
There are several reasons why Twitter is a valuable tool for any marketer. For one, it’s an easy way to share and get information. Marketers are always looking for what’s happening in their niche, and Twitter is an easy way to keep tabs on things. In many ways, Twitter is like a digital business card. … Read more
Did you know that Twitter, now rebranded as X, started as a minimalist platform for sharing short, 140-character messages? It has become a global powerhouse for real-time news, conversations, and marketing. This makeover underscores its undeniable significance in the online arena, where every tweet can reach millions. As X continues to blossom, its role in … Read more
As competitors strengthen their online profiles, the need to differentiate your brand’s identity on social media grows. Building a recognizable brand known for its positive qualities will help gain and retain followers. Successfully executing branding strategies can help win customers, too. But developing a powerful, branded social media presence is a challenge you can’t quickly … Read more
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But … Read more