Impressions and reach are two different ways of measuring the viewership of your social media content. The Difference Between Impressions and Reach What counts as impressions or reach differs from one social media platform to the next, but the core difference between impressions and reach is simple: Impressions measure the total number of times a … Read more
If there’s any type of social media buzz on the Internet right now, then it’s probably about Instagram Reels (IG Reels) – TikTok’s newest video rival. And as the US announces a potential ban on TikTok it looks like an opportunity for IG Reels to really gain traction. What’s more, it seems people have questions. … Read more
Benefits of Creating a Facebook Business Page While each platform has its own perks, we’re focusing here on the benefits of creating and managing a Facebook business page. There are several reasons why your business should have a presence on the social media giant Facebook. Ready to learn more? 1. Market to a Platform With … Read more
Juno Maldonado, a digital strategist at Define American, was tired of manually tracking campaign data. Keyhole not only helped her streamline the entire process but also to accurately measure the impact of her campaigns. Define American is a media advocacy organization that fights anti-immigrant hate in America through authentic storytelling. The organization aims to shed … Read more
Marketing agencies are facing their own existential crisis through this time. The ones who are able to show their impact, backed by solid data, are the ones who are going to survive and succeed. Saif Ajani, Co-Founder and CEO at Keyhole Ditsa Keren from Website Planet interviews Saif Ajani, Keyhole’s CEO. He explains why Keyhole … Read more
Finding influencers has become much easier over time — especially given the transparent data that’s now available. You no longer need to rely on ‘black box’ scoring systems to find generic partner. You can use available data from social networks to rank their influence objectively.
Measuring social media ROI is crucial to proving that your social media marketing efforts are paying off. As a marketer, demonstrating that your social media strategies are generating positive results is necessary to be able to safely secure your social media budget or earn a contract renewal. And if you’re not seeing a positive ROI, … Read more
Nowadays, if there’s a single Instagram marketing strategy gaining momentum then that surely is influencer marketing. If there’s anything troublesome about influencer marketing, it’s that there is definitely a bunch of marketers trying to determine Instagram influencer pricing. Yet, with the influencer marketing industry expected to be worth up to $15 billion by 2022, it … Read more
BottleRock is a Napa Valley music festival that aims to bring together the best of Napa culture- wine, music, food and more wine, in true Napa fashion. “When people come to Napa, the first thing that they think of is great wine. What goes along with great wine is great food, and what pairs perfectly … Read more
While being a professional gamer sounds like it’s all fun and games—securing an eSports sponsorship is serious business. Asking and pitching for an eSports sponsorship takes planning, research, and a bit of marketing savvy. Sponsors care about more than just your follower or subscriber counts—they want to know how much you’re truly able to influence … Read more