How To Master Brand Sentiment Analysis – Beginner’s Edition

What people think and feel about your company, products, and services is your brand sentiment.  In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed. Evaluating … Read more

How To Use Instagram Hashtag Analytics For Improving Your Reach In 2024

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! They bring exceptional reach to you.  This engagement tool is not just for Twitter alone but spans its effectiveness to Instagram. People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads.  That’s why tracking Instagram … Read more

TikTok’s Official Holiday Guide For 2023 ?

Latest Social Media Updates ?️ 1. Meta rolls out new generative AI features for ad creation and boosting campaign performance. Some features also revolve around text variations, captivating backgrounds, and image expansion. 2. TwitterX CEO Linda Yaccarino shares key stats, revealing a 14% increase in user time spent on the app and a 20% surge in video consumption. … Read more

How To Calculate Instagram Engagement Rate In 2024?

Since the inception of reels, more brands use Instagram to establish a reputation in the social space. The reason here is its extensive user base. According to statistics, the platform boasts over 1 billion monthly users, out of which 90% follow at least on business. 50% of users have also stated that their interest in … Read more

Social Media Analytics

Who Are Content Creators And How To Partner With Them?

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. It continues through some trials and tribulations and hopefully ends happily. But sometimes, there’s just no connection, or common ground, or one party’s behavior messes things up. So how can these two be together? There’s no … Read more

How to Get More Followers on TikTok

Top Social Media KPIs To Track In 2024

It’s getting easier and easier to get data; therefore, you should rarely rely on your ‘gut’ to make critical marketing decisions concerning your social media strategy that could potentially impact your business.  Social media marketing has become increasingly popular in the last few years. However, with tons of KPIs available, it could be hard to … Read more

Twitter social listening

How To Use Instagram Live To Market Your Brand

Are you in charge of running social media for a community-oriented brand? Then you should know that going live is the most direct way to connect with your community online. Instagram Live is a fantastic in-app feature for engaging with your audience in real time and hosting interactive virtual experiences. It gives your followers a … Read more