Coca-Cola’s Social Media Strategy: A Deep Dive Into A Gripping Strategy

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Make a difference. Whether you want to ‘Open happiness,’ ‘Taste the feeling,’ or live on ‘the Coke side of life,’ Coca-Cola’s message transcends borders and demographics, resonating with people across nations. But they are more than just … Read more

Social Listening metrics

How To Create Monthly Instagram Analytics Report + Free Template

Are you struggling to track your Instagram account’s growth? Do you want to create a monthly analytics report to monitor your Instagram performance?  That must be obvious! Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. As a result, it has become a critical tool for businesses … Read more

12 Killer New Year Social Media Post Ideas For 2024

Are you tired of the same old New Year’s greetings flooding your social media feeds?  You know the drill – an endless stream of generic “Happy New Year” GIFs that barely rouse any excitement.  Well, it’s time to break free from the monotonous norm and elevate your social media game! Get ready to sparkle and … Read more

Who Won In 2023: Reels Or TikTok?

Latest Social Media Updates ?️ 1. Instagram just made share counts public! This brand-new metric will let you gauge if your content is able to spark conversations among your followers. 2. A recent study revealed that Instagram and Facebook Reels are getting more views than TikTok. It’s indeed high time to start Reels marketing if you haven’t already!  3. … Read more

Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Most cola and energy drink companies began with a product-forward attitude. But from the get-go, Red Bull made it all about a certain mindset. Founded in 1987 by Dietrich Mateschitz, Red Bull takes inspiration (and its name) from the Thai drink Krating Daeng.  Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. But … Read more

Social Media Analytics

Ryanair’s Social Media Strategy: Driving Engagement With Humour

When Ryanair started operations in 1985, it had just one flight in service, flying passengers between Waterford and Gatwick, London. Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. It … Read more

Social listening for competitive analysis

How To Schedule Instagram Posts: An In-depth Guide For 2024

Picture this: no more last-minute scrambles, logging in at odd hours, or constant interruptions to your day.  Seems way too dreamy? Well, it’s time to end your procrastination and embrace Instagram scheduling.  Before you freak out saying Meta Business suite is complicated or it is convenient to schedule from your desktop and not the Instagram … Read more

Gymshark’s Social Media Strategy: Leveraging Influencer-Driven Strategy

Benjamin Francis and Lewis Morgan were only 20 when they co-founded Gymshark out of a home garage. Francis made clothes with a simple screen printer and a basic sewing machine as and when each order came in.  Today, Gymshark ships out orders to thousands worldwide and has offices in London, Mauritius, Denver, and HK. Gymshark’s … Read more

Social media scheduling tools

Top 7 Rival IQ Alternatives For 2024

Besides quality products and impeccable customer service, having a thriving and relatable presence on social media is an absolute must today. The right strategy, creative content, and regular interaction with the audience will help you reach the right crowd, spread brand awareness, and even generate quality leads.   But as you scale these efforts, you will … Read more

Top 7 Mentionlytics Alternatives For 2024

In today’s fiercely competitive world, your business’s success isn’t guaranteed by just being superior in quality. You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. So, running engaging campaigns can be daunting. But with an extensive online presence, many big brands … Read more