While TikTok initially gained popularity as a lip-synching and dancing app, it has evolved into one of the leading social media platforms for marketing and advertising. Because of its large user base and engaging content format, many companies have turned to TikTok to connect with current and potential customers. A large following on TikTok is … Read more
With more than 600 million active users, Twitter provides unparalleled opportunities for brands to: However, only 30% of social marketers feel confident in the platform’s ROI, indicating a need for Twitter monitoring tools that can provide actionable insights and demonstrate value of the platform. Source These tools enable marketers to gain real-time insights, monitor brand … Read more
Do you want to learn how to use Facebook hashtag analytics to boost engagement and conversions? If so, you’re in the right place! By now, you probably know Facebook is one of the biggest and oldest social media sites around, but did you know that it currently has over 2.93 billion users? What this statistic … Read more
Twitter is a renowned microblogging social media platform that has been a preferred choice for brands to stay connected with their respective target audiences. Businesses worldwide use Twitter to engage their current and potential customers by sharing the latest updates about the solutions they offer and other relevant information. Twitter’s acquisition and rebranding may have … Read more
YouTube is one of the best places to make it big as a creator or a business. Video is the most engaging type of content, as it presents visual elements, storytelling, and other components that are more difficult to replicate in text and audio-based content. However, videos also take the most time to produce. You … Read more
If one thing GenZ has proven is that they are connoisseurs of social media. They are the cool kids in the block, who even had Orkut and MySpace profiles. They were the first generation that literally grew up in the digital age. GenZs are even considered much more woke when it comes to social injustice … Read more
User interactions on social media are expected to generate $153.4 billion in revenue in 2024, emphasizing the importance of your brand’s Instagram presence in a competitive landscape. To boost brand presence, brands should strive to make their Instagram page as discoverable as possible. This article explores how an Instagram bio can boost brand presence, what … Read more
TikTok has become the go-to platform for the digital-first generation. As the hottest social media hub on the block, its exponential growth has had a significant impact on how consumers interact with their favourite brands online. Gone are the days of Facebook ads and Instagram partnerships. Today, more brands than ever are switching up their … Read more
What makes a social media campaign stand out and resonate with the right audience? Of course, you need a content calendar to maintain a consistent posting schedule. Also, you might need a team of graphic designers, photographers, animators, and other skilled professionals to create stellar visuals for your campaign. But here’s the thing–uploading bland content … Read more
Having 10K followers on LinkedIn is only useful if you can convert them into leads. Growing an email list directly communicates with this audience, ensuring you can reach it without relying on social media algorithms. You own the email list and control your exclusive audience. Additionally, it helps nurture leads, guiding potential customers through their … Read more